Pioneering the Future of Education

KEI Advance Co., Ltd. and QS Quacquarelli Symonds Limited * formed a business alliance on an equal footing based on the principle of partnership. In line with the business philosophies of both companies, it works to create medium and long-term growth strategies and new opportunities in the Japanese market.
This partnership is intended to create a system of evaluating and selecting universities based on international standards in the medium to long term. The aim from our perspective is to help strengthen the international competitiveness of Japanese universities and promote healthy competition between universities. From the Kawaijuku Group's perspective as a whole, the goal is to provide indicators other than standard scores when selecting a university and help recruit top-tier students both in Japan and internationally, contributing to a skillful industrial workforce.

* One of the world's leading higher education evaluation agencies, headquartered in London, England

On August 21, 2019, the Kawaijuku Group's KEI Advanced, Ltd. (Hereinafter KEI Advanced. Headquarters: Chiyoda-ku, Tokyo. President: Toshio Yajima) entered a contract as an academic partner with the Japan Association for University Athletics and Sport (Hereinafter UNIVAS. Location: Chiyoda-ku, Tokyo. Chairperson: Kaoru Kamada).

Since its establishment on March 1, 2019, UNIVAS has been working to enhance learning support, safety and security, and expansion of the fan base of university level sports. Under this agreement, they provide pre-matriculation learning support services in collaboration with KEI Advanced to students planning to enter the university on athletic recommendations, etc.